Fitness, beauty salon, personal trainer website: schedule, packages
Wednesday, 10:40 PM. Someone is considering joining a fitness studio.
They've been scrolling Instagram profiles of local studios for three days. The photos are pretty, but the same three questions remain unanswered: how much is membership, what are the group class times, who are the trainers. On Instagram the answers are scattered in stories from three months ago — no one scrolls back that far. She opens the first studio's website. If it doesn't show all three answers, she moves on.
Same for beauty salons, personal trainers, masseurs, dietitians. Wellness niches share the same pattern: clients decide in the evening, from a phone, and want concrete information without calling.
Why Instagram isn't a website for wellness businesses
Instagram is a visual storefront, not a service catalog. A client seriously considering spending money on a membership isn't looking for pretty photos — they want structure: pricing, schedule, trainer profiles, booking. All of that is awkward on Instagram.
A wellness studio with strong Instagram but weak site loses clients at the decision phase. The site is there to close conversion — Instagram is there to attract.
Mistake #1: "The schedule is only in the WhatsApp group"
A client considering joining isn't in the WhatsApp group. They can't see the schedule. If the schedule isn't publicly on the site, you lose potential members who search for it.
Mistake #2: "Pricing is by package but not listed"
Same logic as for lawyers and doctors — "pricing on request" is a first-conversion barrier. The client wants to quickly judge whether the membership fits their budget. Without pricing, they move on.
Mistake #3: "Trainers are on Instagram"
The client picks a trainer by two things: aesthetic of work (what they achieved with prior clients) and expertise (certifications, years of experience). The trainer profile on the site must have both — bio + work gallery + specialization.
What a wellness website must have
1. Group training schedule by day
Table or calendar: Monday through Sunday, by hours, training type (HIIT, yoga, pilates, boxing), trainer leading, available spots if you run booking. Updated from the admin panel — no agency calls.
2. Membership packages with pricing
Example structure (adapt to your reality):
- Monthly unlimited — X €
- Monthly 12 classes — Y €
- Drop-in class — Z €
- Annual membership (with discount) — W €
For beauty salons: treatments with pricing by duration. For personal trainers: packages of 10, 20, 50 sessions with discounts.
3. Trainer profiles with biographies
Every trainer: professional photo, bio, specialization (strength, cardio, weight loss, rehabilitation), certifications, years of experience, languages. Direct link to "Book with trainer X."
4. Facility gallery
5–8 professional photos: equipment, group room, individual space, locker rooms. A client who's never been to the studio wants to see it before the first visit. The gallery removes uncertainty.
5. Online booking system
Client picks: training/treatment type → date → time → trainer (if selecting) → confirmation. Three or four clicks, no phone calls. Receptionist sees the booking in the admin panel.
6. Testimonials with transformations
For fitness and personal trainers: before/after photos (with client permission) + short text about the process. For beauty salons: portraits after treatment. Concreteness sells.
7. Mobile version — under 1.5 seconds
The majority of wellness industry bookings come from phones. A slow site = lost client. Image optimization and fast code are mandatory.
How we build wellness sites at M·LAB
Our approach to wellness businesses includes all seven points above. Our work:
- SPARTA Fitness Studio — boutique fitness with schedule and packages
- SIGNAL Personal Trainer — with before/after transformations
- Aurelia Beauty Salon — sophisticated salon with online booking
A website for a fitness studio, beauty salon, or personal trainer needs to cover what clients actually check before booking: training schedule, packages with clear pricing, visual proof of work (before/after, space, team), and online booking without a phone call. Content length and structure match the niche's expectations.
For pricing, see our packages. BUSINESS at 900€ for mid-size fitness studios and salons. PRO at 1,800€ for larger studios with advanced booking systems and client profile login.
Frequently asked questions
How much does a fitness studio site cost?
BUSINESS package 900€ covers schedule, packages, trainer profiles, gallery, online booking. For larger studios with 10+ trainers and advanced booking, it scales to PRO 1,800€. All pricing.
How long does the build take?
From one week onwards, depending on project complexity. You receive the exact timeline at the start of our collaboration — after the first consultation, once we define the scope of work, specific integrations and content preparation on your side.
Does the booking system work with our existing admin panel?
Yes. We build integrations with Google Calendar, Calendly, or the existing system reception uses.
Can members pay online?
Yes, in the PRO package. Stripe or local payment gateways (NestPay). Client buys the membership online, gets a QR code or login for access.
Do you run a wellness business?
Reach out via WhatsApp — we reply within minutes.
Need a similar website?
Contact us — free consultation, no commitment.
